1. Treatments can cause harms as well as benefits |
2. Large, dramatic effects are rare |
3. Personal experiences or anecdotes alone are an unreliable basis for most claims |
4. Treatments that are new or technologically impressive may not be better than available alternatives |
5. Widely used treatments or those that have been used for decades are not necessarily beneficial or safe |
6. Identifying the effects of treatments depends on making comparisons |
7. Small studies may be misleading |
8. Comparison groups should be as similar as possible |
9. Weigh the benefits and savings against the harms and costs of acting or not |